Shimer Students Go Guerrilla -- Theyd Like
You to Join Them!
Every week this summer, Shimer students will be riding the CTA and
surreptitiously posting fliers quoting Wollstonecraft and Hobbes.
They'll be inundating Chicago neighborhoods with bookmarks and fliers
demonstrating the relationship between present-day events and History
of the Peloponnesian War by Thucydides.
These students endure the sun and sweat because they love Shimer as you
do. Theyve even posted a video of their fledgling efforts on YouTube:
Trying to explain Shimer to a guy on the street.
This coming weekend, our students will be giving away temporary tattoos
at the Pitchfork and Folk/Roots music festivals; these tattoos match
the real tattoo Shimer student Gabe Curio has emblazoned on his arm.
Future plans include street theater and a YouTube video based on the
Thucydides text.
Shimer students are turning to such guerrilla marketing techniques to
attract creative, highly intelligent, curious thinkers. Guerrilla
marketing is an advertising tool developed by and for small companies
and institutions that need high publicity without high price tags.
The guerrilla-marketing team has one request. Theyd like you to do
2-3 hours of guerrilla marketing in your home town.
They'd like to send you a guerrilla-marketing packet, containing
Shimer/Thucydides bookmarks as well as fliers to post at cafes,
libraries, book/music stores. The packet will also include some ideas
for reaching potential Shimer students.
If you are interested, please email Julia Mossbridge,
Marketing Consultant and Adjunct Faculty, with your home address. She
will make sure you receive a guerrilla marketing packet as soon as
humanly possible.
North Carolina Reception for Prospective Shimer
Students
Stuart Patterson, Professor of Humanities, will turn his visit to
his family in North Carolina into a recruitment event this year.
Stuarts mother Alice, who has worked in higher education for most of
her career, has offered to host a student/parent reception at her home
on July 15. We have invited four alumni and the nearly 30 fall '08
prospects that live within a two-hour drive of the Patterson home.
Many thanks to the Patterson family for this generous offer!
If you are interested in hosting a prospective student reception in
your area, please contact Elaine Vincent,
Director of Admission, to discuss the possibilities.
We Want Your Shimer Stories!
Do you have a touching, disturbing, exciting, or just plain strange
story about your experiences at Shimer, after Shimer, or being married
to/working with a Shimer alum?
If so, and you're willing to share your story, we'd like to hear it.
Part of increasing awareness about Shimer College is creating
interesting vignettes that could be tailored for use on National Public
Radio shows like This American Life and American Public Media
shows like The Story.
If you don't think you'd mind our marketing department tailoring your
narrative in this way, and if you'd be eager to share your experience
with interested listeners across the country, please contact Julia Mossbridge, Marketing Consultant and Adjunct
Faculty, with a brief description of your story.
Your continued support and dedication to Shimer
College make a huge difference.
